About this project

This project aimed to create a captivating promotional video for the Redmi 7, a smartphone known for its cutting-edge technology and stylish design.

My involvement encompassed all aspects of the creative process, including visual development, animation, look development, and compositing. I conceptualized a visually engaging narrative that effectively showcased the phone's standout features, such as its high-resolution camera, powerful performance, and sleek aesthetic.

Using Cinema 4D and Octane, I designed dynamic animations that brought the Redmi 7's capabilities to life. The look development phase involved crafting a cohesive visual style that aligned with the brand's identity, ensuring that each scene resonated with the target audience. With compositing in After Effects, I integrated various elements seamlessly, enhancing the overall visual appeal and delivering a polished final product.